Packaging
3–4 sessions · Intermediate
Design Briefs · PRACTICE
Design packaging for a small tea brand with three flavors that must sit together on a shelf and stand out alone.
What gets designed
- Boxes, bottles, cans, and labels
- Dielines and structures
- Shelf systems for product ranges
- Unboxing experiences
Principles
- Win the three-second shelf glance
- Hierarchy: brand, product, variant
- Form and graphics work together
- Sustainability is a design constraint
Examples
- Coca-Cola contour bottle
- Method soap bottles
- Aesop packaging
- Absolut Vodka bottle
Related disciplines
The step-by-step guide
- 01
Shelf research
Photograph competitors in a real store.
- 02
System
Decide what stays fixed and what changes per flavor.
- 03
Design
Create the three packs and a dieline.
- 04
Mock up
Build a physical prototype or a 3D mockup.