ACCESSIBILITY + INCLUSIVE DESIGN
Design for everyone.
Accessible design makes sure people of all abilities can see, read, understand, and use what you make.
Learn the key considerations—contrast, type, color, structure, images, motion, and language—that make visual communication work for more people.
Accessibility considerations
Accessible design works for as many people as possible, including people with low vision, color blindness, hearing loss, limited movement, or cognitive differences. It also makes the work clearer for everyone.
Use this list as a checklist at every stage, not a final step.
The step-by-step guide
- 01
Color contrast
Text needs a contrast ratio of at least 4.5:1 against its background (3:1 for large text). Check it with a contrast checker.
- 02
Never rely on color alone
Pair color with labels, icons, patterns, or position so people with color blindness get the same message.
- 03
Readable type
Use clear typefaces, comfortable sizes (16px or more for body text on screen), generous line spacing, and line lengths of about 45–75 characters.
- 04
Clear hierarchy and structure
Use real headings, lists, and a logical reading order. Screen readers and skimming eyes both depend on it.
- 05
Alternative text for images
Describe what an image communicates, not just what it shows. Decorative images can be skipped.
- 06
Keyboard and touch
Everything clickable should work with a keyboard, show a visible focus state, and be large enough to tap — about 44 by 44 pixels.
- 07
Motion and flashing
Avoid flashing content. Respect reduced-motion settings and let people pause animation.
- 08
Plain language
Write short sentences and familiar words. Clear writing helps people with cognitive differences, non-native speakers, and busy readers.
- 09
Captions and transcripts
Video needs captions; audio needs a transcript.
- 10
Forms and errors
Label every field, explain errors in words, and say how to fix them.
- 11
Test with real people
Use screen readers, zoom to 200%, try grayscale, and include people with disabilities in testing whenever possible.