User Interface and Experience
Design that listens
Design Disciplines · EXPLORE

UI and UX design focus on how products behave. UX maps the journey — research, flows, and structure; UI crafts the surface — screens, states, and components. Together they decide whether software feels effortless or exhausting.
The discipline's core insight is that the user, not the designer, defines success. Every decision is tested against real behavior, and the best interface is often the one nobody notices.
What gets designed
- Apps and software interfaces
- User flows and journeys
- Wireframes and prototypes
- Onboarding and settings screens
Principles
- Know your users
- Recognition over recall
- Clear feedback for every action
- Test early, test often
Examples
- The original Macintosh desktop
- The first iPhone
- Google Maps
- Duolingo