Packaging
Design in 3D
Design Disciplines · EXPLORE
Packaging is design you can hold. It must protect a product, explain it, and sell it — often in the two seconds a shopper's eye spends on a shelf. Structure, material, and printing method are as important as the graphics.
Great packaging turns an object into a keepsake. From the Coca-Cola bottle to the iPhone box, the best examples prove that the container can be as memorable as what is inside.
What gets designed
- Boxes, bottles, cans, and labels
- Dielines and structures
- Shelf systems for product ranges
- Unboxing experiences
Principles
- Win the three-second shelf glance
- Hierarchy: brand, product, variant
- Form and graphics work together
- Sustainability is a design constraint
Examples
- Coca-Cola contour bottle
- Method soap bottles
- Aesop packaging
- Absolut Vodka bottle