Just My Type

A journalistic tour of typefaces and the people who made them: why Helvetica conquered the world, what made Comic Sans so hated, how a font nearly sank an airline, and the quiet dramas of the designers behind Baskerville, Gotham, and Verdana.

It teaches no software and lays down no rules, but it does something just as valuable — it makes type feel alive, contested, and full of personality. Read it for pleasure; finish it knowing more about typography than most working designers.