Milton Glaser

An American designer, illustrator, and co-founder of Push Pin Studios and New York magazine.

Glaser expanded graphic design beyond strict modernism, combining historical reference, illustration, and popular culture with direct communication.

• ■Illustrative concepts
• ■Eclectic historical reference
• ■Expressive color
• ■Memorable visual shorthand

• ■I ♥ NY
• ■Bob Dylan poster (1967)
• ■New York magazine
• ■DC Comics bullet logo
• ■Mad Men final-season poster

• ■Style is a tool, not an identity.
• ■Drawing is a way of understanding what you see.
• ■Design should communicate while leaving room for delight.

He made eclecticism and illustration central to American graphic design and created one of the world's most recognizable civic marks.

1. 01How does a familiar symbol replace a word?
2. 02Which historical styles have been remixed?
3. 03Where does illustration carry emotion that photography could not?